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How Pentagram Reimagined Brand Identity for De Bijloke
Pentagram has developed a dynamic brand identity for De Bijloke, a music venue in Ghent, which incorporates elements of classical, jazz, and new music. The new identity features a fluid design inspired by oscilloscopes, aiming to create a living representation of the venue's diverse musical offerings. Brand strategists can learn from this approach how to create identities that resonate with multifaceted audiences and adapt to various contexts.
Abduzeedo: Pentagram gives Ghent's De Bijloke a living identity: a fluid, oscilloscope-born brand built for classical, jazz and new music alike. The heart of the identity is a swooping mark that reads like a sou...
The article discusses a significant rebranding effort by a well-known design agency, which is relevant and offers actionable insights for brand strategists, though the concept of dynamic identities is becoming more common.
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