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“I try to dream collectively”: Photographer Delali Ayivi on creative projects as catalysts for communities
Delali Ayivi's approach to photography emphasizes the importance of collective storytelling and identity, which can inform brand strategies by highlighting the need for authenticity and community engagement in creative projects. Brands can leverage such narratives to connect more deeply with diverse audiences and challenge dominant cultural narratives.
Its Nice That: Delali Ayivi is a Togolese-German photographer based in London and Lomé, recognised for her work exploring identity and authentic storytelling, and in her Nicer Tuesdays talk she asked: who gets to decide what’s possible in art? She also reflected on how image-making has allowed her to question oversimplified, Western-framed stories often imposed on Togolese identities, as well as her creative journey from uploading photos to Facebook to a larger cultural platform.
The article discusses a unique perspective on photography and community engagement that can significantly influence brand strategies, making it impactful and relevant, though the concept of collective storytelling is not entirely new.