DIOME pares back its supplement packaging with restraint and rigour

The Brand Identity: DIOME develops supplements grounded in Systems Biology, a scientific approach that treats the body as a network of interconnected systems rather than a set of isolated parts to be optimised one at a time. The brand’s first product, Rested, is a capsule that supports restorative sleep and the normal functioning of the nervous system. Its second, Grounded, arrives alongside this case study as the daytime counterpart: a 10ml liquid sachet that calms daily stress and is designed to be taken on the go at a desk, while travelling or between meetings.

Together, the two are built to function across a 24-hour cycle, with Rested handling recovery at night and Grounded supporting calm and focus during the day. Grounded’s launch has prompted a second iteration of DIOME’s packaging system, brought in-house under the direction of Victoire Colliou. The most immediate signature of the evolution sits in the colour. The boxes now carry a deepened, richer brown that pairs with the amber glass jar holding Rested and the foil sachet holding Grounded, all set against a clean off-white label.

“Wellness brands often default to green as shorthand for natural, but we felt there was an opportunity to move away from that visual cliché,” explains Jianne Jamil, DIOME’s Founder. “Brown speaks to the earth just as honestly, but it also brings a sense of depth, richness that felt much more aligned with DIOME.” The original identity already worked in brown, but the tone was lighter and softer than the brand needed it to be. Deepening it gives the boxes more presence on shelf and lets the system carry the weight of a science-led positioning while keeping it warm.

That positioning is grounded in what the products actually do: Rested supports physical and mental wellbeing alongside sleep, with more than 8 in 10 people experiencing an improvement in sleep quality within the first week. The amber jar reinforces the balance from the other direction, drawing on the visual heritage of traditional pharmaceutical packaging, with the off-white label introducing restraint and clarity around it. Designing the two products together rather than alongside one another was central to how the system works.

Rested and Grounded mirror each other closely, from the text layouts and proportions of the labels through to the physical dimensions of the boxes when placed side by side, which lets the range read as a single system the moment the products sit next to each other. The team, however, worked against the conventions that often signal a paired range. “We deliberately avoided relying on overt day and night visual codes or other conventions that can feel too literal,” Colliou notes.

Differentiation arrives through quieter means: the format itself does the heavy lifting, with the capsule jar reading as the nighttime object and the foil sachet as the daytime one. Grounded’s sachet format is informed by how the formula works. The liquid combines four botanical extracts – hawthorn, lemon balm, California Poppy and passionflower – with three essential oils of lavender, lemon and bergamot, which activate the olfactory pathway as the sachet is opened and begin the calming response before the liquid has even been swallowed.

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DIOME's approach to packaging design reflects a significant trend in the wellness industry towards minimalism and clarity, making it impactful and relevant for brand strategy professionals while also introducing a fresh perspective on design practices.