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Gaming Goes Goblin-mode
The article reflects on the cultural shift towards embracing a more relaxed and authentic lifestyle, as indicated by the popularity of the term 'goblin-mode.' For brand strategy, this suggests a need for brands to connect with consumers on a more genuine level, embracing imperfections and realness in their messaging and identity.
BP&O: Remember the heady days of 2022, as we emerged blinking into the light in a cautious post-pandemic haze – confused, slightly heavier, wondering whether we should cancel Disney+ now that going out was sort-of-possible?
It was then that The Oxford Languages Word of the Year (well, two words if we’re being pedantic, which is surely an approach the famous dictionary-pedlars The post Gaming Goes Goblin-mode appeared first on BP&O - Branding, Packaging and Opinion .
The article highlights a significant cultural trend that brands can leverage, making it impactful and relevant for brand strategy professionals, while the concept of authenticity is becoming more common in marketing discussions.