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June Coffee Co
June Coffee Co's evolution from a local specialty roaster to a national e-commerce brand highlights the importance of a cohesive brand strategy that translates in-person experiences to digital platforms. The rebranding and redesign efforts by Matey emphasize creating an online presence that reflects the warmth and community focus of the café while expanding its reach to a broader audience.
Mindsparkle: Matey United Kingdom DATE May 18, 2026 EDITOR Mindsparkle Mag June Coffee Co When Jimmy Truong started June Coffee, he was operating solely as a specialty roaster supplying local restaurants and businesses, and doing it well enough that his following lovingly bullied him into opening a café and storefront on 25th Street in Birmingham in 2022. The café is a love letter to Birmingham, a way of serving friends and neighbors.
But as the café grew, so did the desire to share June with more than just the people who could walk through the door.The work by Matey spanned a rebrand, packaging, print collateral, and website design, but the digital storefront became the centerpiece. June sells directly to coffee drinkers nationwide through its Shopify-powered e-commerce experience, offering single-origin roasts, seasonal blends, and wholesale access to buyers across the country.
The site needed to translate the warmth and intentionality of the café into an online experience that felt seamless, immersive, and unmistakably June, while supporting a growing national customer base.
The article discusses a significant rebranding effort that illustrates the transition of a local brand to a national presence, which is impactful for brand strategy professionals, though the concepts of translating in-person experiences to digital are becoming more common.