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Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab
Liquid I.V.'s collaboration with Amazon's Brand Innovation Lab to feature actors from the Prime Video show 'Off Campus' in their new campaign signifies a strategic shift in brand partnerships and advertising. This approach not only enhances brand visibility but also leverages the popularity of streaming content to engage a broader audience.
Marketing Dive: A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.
The collaboration between Liquid I.V. and Amazon's Brand Innovation Lab represents a significant shift in advertising strategies by leveraging popular streaming content, making it impactful and relevant to brand strategy professionals, while the concept of brand partnerships is becoming more common.