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Type Around Town asks us to pay attention to the letterforms that surround us every day
The 'Type Around Town' project by Kwazi Design emphasizes the importance of typography in shaping local identity and cultural context, suggesting that brands should pay closer attention to the letterforms that represent their heritage and community. This focus on typography can enhance brand strategy by fostering a deeper connection with the audience through culturally resonant design elements.
Its Nice That: Kwazi Design’s years-long typographic archival project pays homage to the city of Kolkata and reveals the hyper-local and cultural context behind the aesthetic it celebrates.
The article highlights a unique project that connects typography to local identity, offering fresh insights for brand strategy professionals focused on cultural resonance.