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Blurr Bureau gives us a lesson in how to brand something that’s been around forever: Apples
The new brand identity for apples by Blurr Bureau emphasizes the importance of infusing local pride and vibrant design into traditional products. This approach can enhance brand strategy by making age-old items feel fresh and relevant to modern consumers.
Signal summary: The new brand identity for apples by Blurr Bureau emphasizes the importance of infusing local pride and vibrant design into traditional products. This approach can enhance brand strategy by making age-old items feel fresh and relevant to modern consumers.
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The article discusses a unique branding approach for a traditional product, which is significant for brand strategy professionals looking to innovate in established markets.