SourceType’s Dictionary of the Illegible explores what happens when typography stops making sense

SourceType's new book, 'Dictionary of the Illegible', explores the concept of typography that defies traditional legibility, examining its role in communication through various forms such as metal band logos and coded messages. This exploration highlights how illegible text can still foster connection and convey meaning in unique ways. Brand strategists can take note of how unconventional typography can create distinctive brand identities and resonate with specific audiences.