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Benjamin Tuttle spent years designing for a Brooklyn microcinema – it all led him to Netflix’s Beef
The article highlights how Benjamin Tuttle's design journey culminated in creating the titles for Netflix's 'Beef', emphasizing the importance of historical references and thoughtful design processes in brand strategy. This approach showcases how a well-crafted visual identity can enhance the storytelling and overall impact of a brand, particularly in the competitive landscape of streaming content.
Its Nice That: The typeface and graphic designer breaks down his process and historical reference points for creating the second season titles of A24’s hit show.
The article discusses a significant design journey that culminates in a high-profile project for Netflix, making it impactful and relevant to brand strategy professionals, while the novelty is moderate as it builds on established design principles.