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Why referrals have become key to customer acquisition at Amex Canada
The article discusses how American Express Canada is shifting its customer acquisition strategy to focus on referrals, emphasizing the importance of customer loyalty beyond just rewards points. This approach highlights the value of personal recommendations in building trust and attracting new customers. Brand strategists can take note of the effectiveness of referral programs in enhancing customer loyalty and driving growth.
Strategy Online — CA: For American Express Canada, loyalty is increasingly about more than the points attached to a purchase. Over the past year, the …
The article addresses a significant shift in customer acquisition strategy for a major brand, which is relevant and actionable for brand strategists, though referral programs are not entirely new in the industry.
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