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Robert Lewandowski Stars in CHERY’s New Brand TVC, Bringing “For Family” to Life
CHERY's new brand TVC, featuring Robert Lewandowski, emphasizes the brand's commitment to family values by showcasing a more human side of the brand through a narrative that highlights trust and quality. This approach not only reinforces CHERY's 'For Family' proposition but also aims to connect emotionally with consumers, making it a pivotal strategy in enhancing brand loyalty and recognition.
World Branding Forum: CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter's perspective and voiceover, the film presents Lewandowski as a champion in the spotlight and as a father, a husband, and a guardian at home. Through this family perspective, the TVC gives CHERY's "For Family" brand proposition a warmer, more human expression, while reinforcing the brand's promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology.
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The campaign features a high-profile athlete and emphasizes emotional connection, which is significant for brand strategy, though the use of celebrity endorsements is a common practice in marketing.