72Signal
Score
Score
C
Cool HuntingJune 25, 2026Marcado 28 Is Inking a Deal With Tequila Fans
Marcado 28's collaboration between a Michelin-starred chef and a master tequilero highlights the importance of storytelling in brand strategy. By creating a narrative around the product, brands can engage consumers on a deeper level, fostering loyalty and enhancing their market position.
◎ EmergingstrategycampaignMarcado 28Michael Voltaggio
Cool Hunting: The best brands don’t just sell a product, they tell a story. In the case of Marcado 28, the newish tequila from Michelin-starred chef Michael Voltaggio and master tequilero Bruno Barba, it’s …
Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The collaboration between a Michelin-starred chef and a master tequilero presents a unique approach to brand storytelling that can influence brand strategy professionals, making it significant and relevant in the industry.
65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
MMarcado 28MMichael Voltaggio
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