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Chilling to Win: Pepsi Max Debuts Interactive Thermochromic Football Cans
Pepsi Max's latest campaign leverages interactive thermochromic technology to enhance consumer engagement through a unique graphic identity that resonates with sports culture. This strategy not only reinforces brand association with football but also encourages interaction, making the product more memorable and appealing to fans.
Design Week: The new limited-edition campaign by PepsiCo introduces a striking graphic identity that transforms the aluminium can into a classic football. The surface of the 330ml can is characterised by the iconic black-and-white pentagonal panels of a traditional match ball, anchoring the product firmly within sports culture.
Of the 86 million football-themed cans hitting shelves, 150,000 […]
The use of thermochromic technology in packaging is a novel approach that significantly enhances consumer engagement, making it highly relevant for brand strategy professionals looking for innovative ways to connect with audiences.