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Kinetic Typography: Mat Voyce Animates PUMA’s Slogan
The use of kinetic typography in animating PUMA's slogan highlights the importance of dynamic visual elements in brand strategy, particularly in conveying energy and movement that aligns with the brand's athletic identity. This approach not only enhances engagement but also reinforces brand messaging through innovative design techniques.
Abduzeedo: Mat Voyce uses kinetic typography to animate the PUMA slogan. The rough textured letterforms create dynamic athletic energy. The independent British designer launched an experimental personal series. ...
The article discusses a notable application of kinetic typography in a major brand's campaign, which is significant for brand strategy professionals, though kinetic typography itself is not a new concept.