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Koto’s new branding for restaurant discovery app Franki feels lively, thoroughly human, and just the right amount of cute
The article discusses Koto's new branding for Franki, a restaurant discovery app that aims to connect diners with restaurants. The branding is described as lively, human-centered, and appealingly cute, reflecting the app's mission to enhance the dining experience for both customers and restaurant owners. Brand strategists can take note of the importance of creating a relatable and engaging brand identity in the competitive food tech space.
BP&O: Franki is an app for restaurants: people that like to visit them, and people who run them. Billed as a “social restaurant discovery and rewards platform”, Franki was founded by Austin, Texas-based Eugene Varricchio and Nick Bennett in 2020 (obviously not the best year for dining out, by any stretch), before expanding more broadly the following year.
The platform itself The post Koto’s new branding for restaurant discovery app Franki feels lively, thoroughly human, and just the right amount of cute appeared first on BP&O - Branding, Packaging and Opinion .
The article discusses a new branding project for a specific app, which is significant for the food tech sector but not a major shift in the broader brand/design industry.
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