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What’s keeping Lavazza’s Daniele Foti up at night?
The article highlights the concerns of Daniele Foti from Lavazza regarding the challenges in the coffee industry, particularly in maintaining brand relevance and adapting to changing consumer preferences. For brand strategy, this underscores the importance of staying agile and responsive to market trends to ensure continued engagement with customers.
Strategy Online — CA: In this series, we ask top industry executives and marketers about their biggest fears and concerns. What is giving them …
The article discusses significant challenges faced by a well-known brand in the coffee industry, providing insights into brand strategy that are relevant to professionals, though the themes of brand relevance and consumer adaptation are common in the industry.
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