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This design studio turns brands into cults
The article highlights how Day Job, a design studio, transforms brands into cult-like entities through strategic design choices, such as unique packaging and typography. This approach emphasizes the importance of creating a compelling brand narrative and visual identity that resonates deeply with consumers, which is crucial for brand strategy in a competitive market.
FastCompany: Two years ago, a protein bar made a million dollars in its first week. It wasn’t just the formula, it was the gold packaging, the confident serif font, and a vibe that felt like a golden ticket. That’s the work of Day Job, a Los Angeles design studio that doesn’t just build logos, it builds entire alternate realities for brands.
On this episode of FC Explains , we break down some of Day Job’s most legendary clients, each with its own distinct world.
The article discusses a significant approach to branding that can influence consumer loyalty, making it impactful and relevant, while the concept of cult branding is somewhat novel but not entirely new in the industry.