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Why making the real thing still holds its magic: Isabel + Helen on a decade of putting impossible inventions into motion
The article highlights how Isabel + Helen have successfully integrated the magic of real, tangible creations into their brand strategy, emphasizing the importance of innovative design and craftsmanship. Their approach showcases the value of authenticity and creativity in branding, particularly through unique projects that captivate audiences and push the boundaries of conventional design.
Its Nice That: As their Motion Sickness show opens at The Conran Shop for LDF, we catch up with the pair on their continued fascination with the mechanics of things, to uncover just how they have pulled off so many breathtaking projects – from larger-than-life kinetic sculptures to wearable Power Suits.
The article discusses a unique approach to branding that emphasizes authenticity and creativity, which is significant for brand strategy professionals, though the concepts of craftsmanship and innovative design are not entirely new.