77Signal
Score
C
Creative BoomMay 6, 2026

Graphic Novel Gigs Defiantly Celebrates Humanity In The Face Of Omnipotent Ai

The graphic novel 'Gigs' by Mark Mosedale and Si Smith serves as a poignant commentary on the impact of artificial intelligence on creativity and human identity. It emphasizes the importance of human artistry in a world increasingly dominated by technology, suggesting that brands and creatives should focus on authenticity and emotional connection in their narratives to resonate with audiences facing similar challenges.

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Creative Boom: Resources Books Graphic novel Gigs defiantly celebrates humanity in the face of omnipotent AI Mark Mosdale and Si Smith are set to unveil Gigs, their debut graphic novel, which we think pushes all the right buttons with creatives. Written By: Garrick Webster 6 May 2026 Mark Mosedale (left) and Si Smith with Gigs Artificial intelligence might be coming to take our jobs, but one upside is that it has inspired Gigs – an outstanding new graphic novel by Leeds-based duo Mark Mosedale and Si Smith.

And while our gallows humour might be bordering on poor taste, bear with us because the creativity that has gone into this gorgeous 6.75- by 9.5-inch book will renew your faith in humanity. Literally. The idea came about back in 2019 – before AI was quite the threat it is today. Illustrator Si Smith asked writer Mark Johnson (nom de plume Mosedale) to collaborate with him on a comic book project. The comic became a graphic novel, published by Top Shelf on 16 June at $24.99, but what resonates is how prescient the story became as they worked on it. And, seven years in the making, Gigs is a labour of love.

"When we embarked on the project, the idea of artificial intelligence hollowing out the job market felt like an interesting sci-fi avenue to explore," says Si. "But now that the book is here, it feels like the advent of that world is unstoppably imminent. I know that sounds a bit gloomy, but we have tried to thread some little moments of hope through the narrative as well." The story takes place in a world where AI has taken over, everyone gets a basic income, and to earn extra, one must work for 'the app'. The technology organises human activity, and in many cases, it's the characters' creativity that rails against it.

Isn't that how it feels right now for so many in our industry? "I think anyone creative will see themselves in the book," says Mark Johnson. "We've got a street artist who paints these towering murals by night, then is forced to paint over them by day to keep his basic income coming in, we've got a writer who got marooned on a space station cleaning toilets after the funding for her project dried up, and an octogenarian punk who's stuck in a care home, trying her best to hang onto her identity." Si's dedication to the artwork will make you gasp, and it's an excellent demonstration of how real illustration is the antithesis of AI slop.

Drawing panel-by-panel on his battered Wacom Bamboo in Photoshop, it took him about three days to create each of the 276 pages. His hand-drawn images are layered, full of texture and depth, with haze, and the English weather thickening the atmosphere. "Mark and I wanted the world of Gigs to feel solid and dense and lived-in, so there's lots layered into the panels," explains Si. "For example, where there's graffiti, it's drawn in at least four separate layers of varying transparencies.

I draw the pages at 600 dpi at 150 per cent of the print size, which means that in the printed version, you can't really read much of that detail, but I think it's still important that it's there. It's the texture – the greebling – that hopefully makes the world feel real." Meanwhile, his characters exist in a world no longer built for humans, and there's a sense of claustrophobia – both physical and psychological. But it isn't all bleak; the story also spins a yarn of hope and has a warm undercurrent. More than a commentary on AI and the gig economy, Gigs is about how we relate to our changing world.

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Intelligence PanelSignal score: 77 / 100
Primary Signal
Rising
Signal confirmed across multiple sources — high conviction
Brand Impact
High
Impact score: 75/100 — broad strategic implications for brand positioning
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Urgent
Respond within 30 days — category leaders already moving
Scoring Rationale

The article addresses a significant cultural shift regarding AI's influence on creativity, making it highly relevant for brand professionals seeking to maintain authenticity in their narratives.

75
Impact
weight 35%
70
Novelty
weight 30%
85
Relevance
weight 35%
Brands Mentioned
GGigsTTop Shelf
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