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Made Thought and SODA Studio create new pod hotel chain
The article discusses the launch of Otherwander, a new pod hotel chain created by Made Thought and SODA Studio, located near the Tottenham Court Road station in London. The hotel features 566 pods and is part of a broader expansion plan by CEO Fredrik Korallus, who aims to implement various business models for growth in the UK and internationally. Brand strategists can take note of the innovative approach to hospitality and the integration of heritage architecture in modern hotel design.
Design Week: Otherwander, the 566-pod hotel situated near the Elizabeth line entrance at Tottenham Court Road station, is the brainchild of chief executive Fredrik Korallus. His plan is to expand through a variety of business models in the UK and beyond.
To house the hotel, SODA Studio restored two prominent heritage buildings on Soho’s Dean Street while […]
The launch of a new hotel chain with a unique design concept is significant for the hospitality industry and offers actionable insights for brand strategists, while also presenting a novel approach to integrating modern design with heritage architecture.
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