Score
Does brand design have a longevity problem?
The article discusses the rebranding of HBO Max to 'Max' and raises questions about the longevity of brand design in the context of rapid changes in branding strategies. It highlights the cultural implications of shedding a well-established brand identity and the speed at which such decisions are made. Brand strategists can take note of the potential risks involved in abandoning a recognizable brand and the importance of maintaining brand equity.
Design Week: When HBO Max famously rebranded to simply ‘Max’, shedding decades of cultural cachet, we all shrugged our collective shoulders. How could the streamer abandon such a recognisable and beloved brand as HBO?
Equally shocking was the broader timeline of the brand’s evolution and the speed with which each decision was made – a decade of […]
The article addresses a significant rebranding of a major media company and its implications for brand equity, making it highly relevant and impactful for brand strategy professionals, though the discussion of longevity in brand design is a familiar topic.
Weekly digest
Get the Signal digest
Every Monday morning — the top 3 brand trends, 10 high-signal articles, and one emerging signal to watch.
No spam. Unsubscribe anytime.