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design/leader: Johanna Augustin, CEO of Pond Design
Johanna Augustin's leadership at Pond Design highlights the importance of understanding Gen Z consumer trends and the role of tactile packaging in brand strategy. By leveraging her diverse background, she emphasizes the need for brands to innovate in packaging to resonate with younger audiences and enhance their overall identity.
Design Week: This week, we interview Johanna Augustin, CEO of Pond Design. An award-winning leader (Pentawards, D&AD) and contributor to Fast Company and PRINT, Johanna specialises in Gen Z consumer trends, cultural collaborations, and tactile packaging innovation.
She has applied her multi-disciplinary background in economics, architecture, and advertising to direct packaging strategy for brands like Absolut and […]
The article discusses a significant trend in brand strategy related to Gen Z and tactile packaging, making it impactful and relevant, though the focus on packaging innovation is a common theme in the industry.
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