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“There are ebbs and flows to creativity”
The article discusses the challenges faced by creative professionals when the pursuit of inspiration turns into an obligation. Katie Cadwell, co-founder of branding studio Lucky Dip, shares her insights on maintaining creativity in a professional context. Brand strategists can take away the importance of fostering an environment that encourages genuine creativity rather than treating it as a task.
Its Nice That: Many of us are very lucky to make a living by creating things and putting our imagination to use. But what happens when a desire for creative inspiration ends up feeling more like an obligation than a liberty?
Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast, has some thoughts on the matter in this week’s Creative Career Conundrums.
The article addresses a common challenge in the creative industry, providing insights that are relevant to brand strategists, but it does not introduce groundbreaking concepts or practices.
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