72Signal
Score
A
AbduzeedoOctober 7, 2026

FORNER STUDIO Unveils WeNatal Packaging Design

FORNER STUDIO has introduced a new packaging design for WeNatal that features a unique dual-box unboxing experience and tactile gold foil details. This design aims to differentiate WeNatal in the prenatal market, which often overlooks the emotional aspects of pregnancy. Brand strategists can take note of the importance of creating a memorable unboxing experience that resonates with consumers on a personal level.

◎ EmergingpackagingstrategyWenatalForner

Abduzeedo: FORNER STUDIO crafted an expressive packaging design for WeNatal, pairing dual-box unboxing architecture with tactile gold foil details. Most prenatal brands focus only on women. They rely on cold pha...

Intelligence PanelSignal score: 71.8 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 65/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale

The new packaging design for WeNatal presents a significant advancement in how emotional aspects can be integrated into product presentation, making it impactful and relevant for brand strategists, while also introducing a somewhat novel approach to unboxing experiences.

65
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
WWenatalFForner
Related SignalsAll Signals →