Score
A playful deli identity for Belgrade's Paninoteca
The playful brand identity for Paninoteca in Belgrade captures the nostalgia of classic Italian-American delis while establishing a contemporary visual language. This approach emphasizes the importance of a cohesive brand experience that resonates with customers through vibrant design elements and storytelling, which can enhance brand loyalty and recognition.
Mindsparkle: Behind the scenes Danielle Shami Tel Aviv, Israel DATE August 04, 2026 EDITOR Mindsparkle Mag A playful deli identity for Belgrade's Paninoteca Inspired by the golden era of Italian-American delis, Paninoteca brings the spirit of New York sandwich culture to Belgrade through a bold and playful brand identity.
The challenge was to capture the nostalgia of classic delis while creating a contemporary visual language that feels fresh, energetic, and unmistakably its own.The identity, designed by Dani Shami, combines oversized typography, vibrant colours, expressive food photography, and playful illustration to celebrate the joy of generous, no-compromise sandwiches.Applied across packaging, signage, social media, and the in-store experience, the system creates a cohesive brand world that feels familiar, full of character, and impossible to ignore. Unlock all insights with Plus Unlock everything with Mindsparkle Mag Plus.
Get exclusive access to Premium features: Behind the Scene Project Insights Early Concepts Working files Font & Color Details Key Learnings Submission form Bookmark & Collect Community access Support the Mag Mindsparkle Plus Yearly Insights €5/ month Save -25% billed yearly Mindsparkle Plus Quarterly Insights €7/ month billed quarterly Sign up to Plus Pro Danielle Shami Danielle Shami is an independent creative studio shaping bold, future-facing identities and campaigns through branding, art direction, motion, 3D and AI.
Based in Tel Aviv and working globally, the studio creates distinctive visual worlds that connect strategy, storytelling and emerging technology. Visit Profile Brand Identity & Creative Direction: Dani Shami Photographer: Katarina Tadić brand identity illustration packaging design typography color palette Dani Shami Danielle Shami Available Tel Aviv, Israel Profile Cookies This website uses cookies in order to enhance the overall user experience. Accept all See our Privacy & Cookie Policy Customize Essential cookies There are some cookies that we have to include in order for certain web pages to function.
For this reason, they do not require your consent. mindsparklemag_cookie_consent 1 year Used to store the user's cookie consent preferences. mindsparklemag_session 2 hours Used to identify the user's browsing session. XSRF-TOKEN 2 hours Used to secure both the user and our website against cross-site request forgery attacks. More details Analytics cookies We use these for internal research on how we can improve the service we provide for all our users. These cookies assess how you interact with our website. _ga 1 year Main cookie used by Google Analytics, enables a service to distinguish one visitor from another.
_ga_N66EKJ8M9G 1 year Used by Google Analytics to persist session state. _gid 1 day Used by Google Analytics to identify the user. _gat 1 minute Used by Google Analytics to throttle the request rate. More details Save settings
The article discusses a unique brand identity for a specific deli, which, while not a major industry shift, showcases innovative design elements that could inspire brand strategy professionals.