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Branding Design: EllisDon by Underline Studio
The branding design project for EllisDon by Underline Studio highlights the importance of integrating strong visual elements, such as Swiss typography and modular print collateral, to effectively communicate a brand's identity in the heavy civil infrastructure sector. This approach emphasizes the need for brands to adopt a cohesive design strategy that resonates with their core values and target audience.
Abduzeedo: EllisDon by Underline Studio is a branding design project pairing heavy civil infrastructure with modular print collateral and Swiss typography. Toronto-based Underline Studio took on the challenge of...
The article discusses a branding project for a significant player in the infrastructure sector, which is impactful, but the design strategies mentioned are somewhat standard in the industry.