Score
Xsolla (the biggest gaming company you’ve never heard of) gets a retro-futuristic identity from Pentagram partners
The article discusses how Xsolla, a major but underrecognized gaming company, has developed a new retro-futuristic identity designed by Pentagram partners. This branding effort aims to strengthen its presence in the gaming industry by aligning its identity with the UI and gaming worlds.
Its Nice That: Xsolla remains tragically overlooked, but as Luke Powell and Judy Hudson-Powell tell It’s Nice That, what the company needed was a strong identity rooted in UI and gaming worlds – and that’s what it got.
The rebranding of Xsolla by a well-known design firm like Pentagram highlights significant trends in the gaming industry and showcases innovative branding strategies, making it impactful and relevant for brand strategy professionals.
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