Signal
75Signal
Score
M
Marketing Diveby Peter AdamsJune 8, 2026

WPP puts a different type of ad talent to the test with new studio Hex

WPP's new studio Hex, primarily composed of Gen Z talent from non-traditional advertising backgrounds, highlights a strategic shift towards integrating diverse skill sets in addressing the industry's AI skills gap. This approach could redefine brand strategies by fostering innovation and adaptability in a rapidly evolving digital landscape.

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Marketing Dive: Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

Intelligence PanelSignal score: 75.3 / 100
Primary Signal
Rising
Signal confirmed across multiple sources — high conviction
Brand Impact
High
Impact score: 75/100 — broad strategic implications for brand positioning
Novelty
Moderate
Novelty: 70/100 — iterative development of an existing theme
Action Priority
Urgent
Respond within 30 days — category leaders already moving
Scoring Rationale

WPP's initiative to leverage Gen Z talent from non-traditional backgrounds addresses a significant industry challenge and could influence future brand strategies, making it impactful and relevant, while also introducing a novel approach to talent integration.

75
Impact
weight 35%
70
Novelty
weight 30%
80
Relevance
weight 35%
Brands Mentioned
WWpp
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