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design/leader: Chris Braden, CCO at Public Address
Chris Braden's role as CCO at Public Address highlights the importance of strategic design leadership in shaping and transforming brands. His experience with high-profile clients like Netflix and ASICS underscores the need for brands to prioritize innovative design and effective communication to scale and adapt in a competitive market.
Design Week: This week, we interview Chris Braden, CCO of Public Address. He’s helped brands from Netflix and ASICS to the World Cup and Olympics start, scale, and transform. Beyond executive leadership, he’s been a member of the Faculty of Design at OCAD University, teaching typography and design, as well as a guest lecturer at the ArtCenter […]
The article discusses the significant role of strategic design leadership in branding, which is crucial for brand strategy professionals, but the concepts presented are not entirely new to the industry.