Score
The future of design is on printed paper
The article emphasizes the enduring appeal of tactile experiences in design, particularly through printed materials. For brand strategy, this suggests a potential shift towards incorporating more physical, sensory elements in branding efforts to create deeper connections with audiences.
FastCompany: At Fast Company, we love the crinkle of paper, the feel of texture, and the smell of ink. So we brought all three to a package celebrating the future of design. Take a behind-the-scenes look at how we brought our Fall Issue to life.
The article discusses a relevant trend in design that could influence branding strategies, but the idea of using printed materials is not entirely new or groundbreaking.
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