58Signal
Score
Score
S
Strategy Online — CAAugust 31, 2026Introducing the 2027 AToMiC Awards co-chairs
The appointment of Catherine Laporte and Jay Bennett as co-chairs for the 2027 AToMiC Awards highlights the importance of leadership in shaping brand strategy within the awards framework. Their roles will likely influence how brands are recognized and celebrated in the evolving landscape of marketing and design.
◎ EmergingstrategycampaignAtomic AwardsRonaShaftesbury
Strategy Online — CA: Rona’s Catherine Laporte and Shaftesbury’s Jay Bennett have been selected as the co-chairs for the 2027 AToMiC Awards. Laporte, the chief …
Intelligence PanelSignal score: 57.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Low
Novelty: 40/100 — familiar pattern — execution is the differentiator
Action Priority
Monitor
Add to watchlist — reassess next quarter
Scoring Rationale
The appointment of co-chairs for a prestigious awards event is significant for the industry, but the concept of awards and leadership roles is not particularly novel or surprising.
60
Impact
weight 35%
40
Novelty
weight 30%
70
Relevance
weight 35%
Brands Mentioned
AAtomic AwardsRRonaSShaftesbury
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