61Signal
Score
Score
M
Marketing Diveby Aaron BaarSeptember 14, 2026How the New York Jets extends OOH marketing for better storytelling
The New York Jets are leveraging out-of-home (OOH) marketing to enhance storytelling for brands through a strategy known as IRL media. This approach allows for a more immersive and engaging experience, which can significantly strengthen brand connections with audiences.
◎ EmergingcampaignstrategyNew York JetsOutfront
Marketing Dive: The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
Intelligence PanelSignal score: 60.5 / 100
Primary Signal
Emerging
Building momentum — trajectory being tracked
Brand Impact
Medium
Impact score: 60/100 — moderate relevance to positioning decisions
Novelty
Moderate
Novelty: 50/100 — iterative development of an existing theme
Action Priority
Soon
Flag for the next strategic review cycle
Scoring Rationale
The article discusses a notable application of OOH marketing by a high-profile sports team, making it relevant and impactful, though the concept of using OOH for storytelling is not entirely new.
60
Impact
weight 35%
50
Novelty
weight 30%
70
Relevance
weight 35%
Brands Mentioned
NNew York JetsOOutfront
Related SignalsAll Signals →