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Why two former Nike creatives set up Free Practice in Málaga, Spain
The article discusses the establishment of Free Practice, a new creative agency founded by two former Nike creatives in Málaga, Spain. It highlights their motivations for starting the agency and their vision for its future. Brand strategists can take inspiration from the founders' experience at Nike and their approach to building a brand in a new market.
Signal summary: The article discusses the establishment of Free Practice, a new creative agency founded by two former Nike creatives in Málaga, Spain. It highlights their motivations for starting the agency and their vision for its future. Brand strategists can take inspiration from the founders' experience at Nike and their approach to building a brand in a new market.
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The article discusses the founding of a new agency by former Nike creatives, which is significant for the industry but not groundbreaking, and provides relevant insights for brand strategists looking for inspiration.
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