China’s insane video AI model is now widely available. Here’s how to use it

FastCompany: At last, Seedance 2.0 is now available everywhere in the world. This extraordinary generative video AI model made by TikTok’s Chinese parent company ByteDance is capable of creating high-definition video so realistic that it’s shattering our visual truth into a billion pieces . But hey, who cares? If we are going down in flames as a species, let’s have fun putting dumb videos together. I’ll tell you how to do it in this short guide on how to make Seedance 2.0 videos. Time to roll up for a Magical Mystery Tour . Step up right this way!

[Video: Wavespeed] Signing up To use Seedance 2.0, you first need to sign up for a generative AI service provider like Wavespeed or Higgsfield . These platforms are essentially unified digital workspaces that wrangle multiple artificial intelligence video engines—like Seedance, Veo, and Kling—into a single interface. Instead of paying for a dozen disjointed subscriptions, you get a centralized dashboard to use them all. In the U.S.—and everywhere else, really—I recommend that you go with Wavespeed, which is the one I use. It doesn’t require a subscription to access any available model, and it also offers the lowest price for most models.

[Screenshot: courtesy of the author] Even better, Wavespeed charges you in actual dollars and cents per generation, unlike Higgsfield and other platforms, which insist on using “credits.” That makes it harder to control your spending. At 720p resolution, a 5-second Seedance 2.0 clip on Wavespeed costs $1.80. A 5-second clip at 1080p will set you back $2.70. If you want to use Higgsfield, you have to create an account and you must subscribe to the Business plan ($178 billed monthly, which includes two users). Prepare to jump through one extra hoop by verifying a corporate email address to unlock the model.

To “celebrate” the End of Reality as We Know It, Higgsfield is currently offering a limited-time 65% discount on Seedance 2.0 generations to lessen the initial financial blow. Right now, this means you can generate a standard 5-second clip at 720p resolution for just 30 credits. When you run out of credits from your subscription plan (and you will, fast), each credit will cost between $0.04 and $0.08, depending on which ‘extra credits’ package you buy and any discounts available. Right now, a 3,600-credit package costs $170 and comes with a 43% discount.

All this brain-twisting credit math translates to $1.20 for a 5-second Seedance 2.0 clip at 720p resolution. We don’t yet know what the final cost of this clip will be once the special introductory discount ends (we have asked Higgsfield for comment and will update this article when they get back to us). [Screenshot: courtesy of the author] How Seedance 2.0 works Once you are in, you can select Seedance 2.0 from the main dropdown menu. Seedance 2.0 is multimodal, which means it accepts up to 12 simultaneous media inputs.

You can upload nine static reference images, three distinct video snippets capped at 15 seconds each, and three audio tracks. It then spits out video shots (at 480p, 720p, 1080p or 2K resolution with upscaling) that max out at 15 seconds per generation. The model puts everything together, constructing the visuals, building up the characters (and maintaining coherent appearance between shots), moving the camera per your instructions, and syncing sound and speech at the exact same millisecond.

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The launch of Seedance 2.0 by ByteDance represents a significant advancement in video creation technology, which is highly impactful for brands looking to enhance their marketing strategies, and the insights provided are directly actionable for brand strategy professionals.