Saxon Campbell on why side projects let designers be beginners again

Signal summary: The article features Saxon Campbell discussing the value of side projects for designers, emphasizing how these endeavors allow them to explore new ideas and rediscover the joy of being a beginner. Campbell argues that engaging in side projects can foster creativity and innovation in a designer's primary work. Brand strategists can take from this the importance of encouraging creative exploration within their teams to enhance overall brand innovation.

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The article discusses a relevant concept of side projects that can enhance creativity in design, which is significant for brand strategists looking to innovate, though the idea itself is not entirely new.