Score
Zero Distraction: A Conversation with lululemon’s JJ Collier on Outerwear Design
The article features a conversation with JJ Collier from lululemon, discussing the evolution of performance outerwear design, which has shifted from loud and oversized branding to a more subtle approach. Collier emphasizes the importance of functionality and minimalism in outerwear, reflecting a broader trend in the fashion industry towards understated designs. Brand strategists can take note of this shift towards minimalism and functionality as consumer preferences evolve.
Cool Hunting: Performance outerwear has spent years getting louder. Bigger baffles, brighter shells, logos sized to read across a parking lot. Somewhere along the way the down jacket turned into a billboard for how …
The discussion on lululemon's shift in outerwear design highlights a significant trend in the fashion industry, making it impactful and relevant for brand strategists, though the focus on minimalism is not entirely new.
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