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How Kit Studio switched Exell to EXF.STUDIO with ASCII ingenuity
Kit Studio has rebranded Exell Film to EXF.STUDIO, focusing on aligning the brand name with the company's evolving identity and intent. This change emphasizes the importance of not just a name change, but ensuring that the brand reflects its future direction. Brand strategists can learn the significance of aligning brand identity with business goals during a rebranding process.
Design Week: In the world of rebrands, changing your name is the easy part. Actually reflecting where you’re going is where it gets tricky. Exell Film’s brand name was clear enough in its intent but didn’t show their underlying intent.
The goal for Kit Studio, then, wasn’t to update the visual identity, but to solidify the film […]
The article discusses a rebranding effort that highlights the alignment of brand identity with business goals, which is significant for the industry, though the concept of rebranding itself is not novel.
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