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NoomaLooma by Cotton
The launch of NoomaLooma, developed by Cotton, emphasizes the importance of creating a strong brand identity that resonates with users through small, meaningful interactions. This approach suggests that brand strategy should focus on building emotional connections and user engagement, particularly in digital platforms.
BP&O: NoomaLooma is described as a “platform built around small moments of making”. As far as I can tell, it’s an app in its early stages (at the moment, it’s just for iPhone), and it’s launched with a brand identity created by New York studio Cotton (the design team behind the excellent identity for Eternal Research).
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The article discusses a significant brand initiative that highlights emotional connections in branding, which is relevant and actionable for brand strategy professionals, though the concept of user engagement is not entirely new.