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Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
Sprite's new campaign, 'The Living Tracklist,' aims to engage both tastemakers and fans in a dialogue about hip-hop's greatest hits, which can enhance brand strategy by positioning Sprite as a cultural influencer within the music community. By leveraging packaging and digital experiences, Sprite is not only promoting its product but also creating a platform for community engagement and brand loyalty.
Marketing Dive: New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
Sprite's campaign effectively positions the brand within hip-hop culture, showcasing a significant strategy for engagement and loyalty, while the concept of using music for brand interaction is innovative yet not entirely unprecedented.