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On rewriting the rules of youth engagement: An interview with TAG
The article highlights TAG's innovative approach to youth engagement, emphasizing the need for brands to rethink their strategies in order to connect authentically with underrepresented communities. This suggests that brand strategies should prioritize inclusivity and creativity over traditional corporate pathways to foster genuine connections with younger audiences.
Design Week: When Tumisha Balogun and Alvin Owusu-Fordwuo were studying economics in London, their career paths looked straightforward: corporate internships, blue-chip tech firms and eventually finance. But after internships at Google and the like, something felt off.
Recognising that creative opportunity was far from equitably distributed, and frustrated by the neat, limiting labels slapped on underrepresented youth, […]
The article discusses a significant shift in youth engagement strategies that could influence how brands connect with younger, diverse audiences, making it highly relevant and impactful for brand strategy professionals.