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The best design of 2026 from North American companies
The North Face's Universal Collection, recognized as the winner in Fast Company’s Innovation by Design Awards, highlights the importance of inclusive design in brand strategy. By focusing on accessibility for the disability community, brands can enhance their relevance and connection with diverse consumer groups, ultimately driving innovation and loyalty.
FastCompany: The North America category of Fast Company’s Innovation by Design Awards honors the most innovative designs from the region. This year’s winner, the Universal Collection from the North Face, is a collection of thoughtfully adapted products designed for, and with, the disability community to ensure that camping and outdoor activities are accessible to all. See all of the honorees below.
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tes [Photo: Timothy Hursley] Primary Wave—the Mark of Legends Starfish Sodastream Fizz & Go Easy Mix Bottle PepsiCo The Amazing Adventures of Kavalier & Clay Journey Tools for Humanity brand Tools for Humanity Whoop MG Whoop Wonderlings Wonderlings
The article discusses a significant win in a prestigious design award, emphasizing inclusive design which is increasingly important in brand strategy, making it impactful and relevant, while the focus on accessibility adds a novel angle.