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Playful retail is serious design work.
The article highlights the importance of playful design in retail environments, using the Coach Corner Shop at Selfridges as a case study. This approach to branding and design not only enhances customer experience but also requires careful consideration of safety and engineering, emphasizing that creativity in retail is a serious endeavor that can significantly impact brand strategy.
Design Week: The question I got asked most about the Coach Corner Shop takeover at Selfridges wasn’t about the design, the engineering or even the build. It was: “How on earth did you get that slide past health and safety?” That question makes me smile because only people in the industry would think about it that way.
The article discusses a significant trend in retail design that combines creativity with practicality, making it relevant and impactful for brand strategy professionals, though the concept of playful design is not entirely new.