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London agency bluemarlin refreshes heritage brand Dabur
The collaboration between bluemarlin and Dabur highlights the importance of refreshing heritage brands to maintain market leadership and drive growth. For brand strategy, this emphasizes the need to evolve while respecting a brand's legacy, ensuring that established brands can adapt to changing consumer preferences without losing their core identity.
Design Week: The Mumbai and London-based design consultancy bluemarlin has partnered with Dabur to refresh two of India’s largest household brands: Réal Fruit Power and Dabur Red Paste. The project was designed to allow market leaders to evolve while maintaining their dominant positions with a growth-driven mindset.
Dabur, which has a 141-year heritage, currently occupies the top […]
The article discusses a significant rebranding effort for a well-known heritage brand, which is impactful for the industry, while also providing relevant insights for brand strategy professionals on balancing evolution with legacy.