Score
No fonts on a dead planet: a website case study
The article emphasizes the importance of sustainability in design and branding, highlighting how digital practices, such as font usage on websites, can contribute to environmental impact. For brand strategy, this means integrating eco-friendly practices into digital design to resonate with increasingly conscious consumers.
Design Week: In 2022, my team and I went to a trivia night, and one of the questions was: ‘Which has the bigger carbon footprint: sending 100 emails or driving 1 km in a car?’ We confidently said the car. We were wrong. This sent us down a deep rabbit hole.
The article addresses a significant and timely issue in the design industry by linking sustainability with digital practices, making it highly relevant for brand strategy professionals.