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On’s new editorial platform is where the brand’s ideas spark, meld and grow
The article discusses On's new editorial platform, which showcases the creative processes of its teams, including architects, stylists, and designers. This initiative aims to redefine the boundaries of what is considered normal and possible for a sports and culture brand. Brand strategists can take away the importance of fostering creativity and collaboration within teams to enhance brand identity and innovation.
Its Nice That: Ondesign goes behind the scenes with On’s creative teams – spanning architects to stylists and designers – showing how they push what’s normal, and possible, for a sports and culture brand.
The article highlights a significant initiative by a notable brand that could influence industry practices, while also providing actionable insights for brand strategists on fostering creativity and collaboration.
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