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Can motion design have a “body language”? Studio Kiln thinks so
The article discusses Studio Kiln's approach to motion design, emphasizing the concept of a brand having a 'body language' through expressive visuals. The founders, Charlie Hockling and Nathan Smith, share insights on how motion design can convey craft, elegance, and magic, using their work with brands like MTV, Vinted, and Netflix as examples. Brand strategists can take away the importance of integrating motion design into brand identity to enhance emotional connections with audiences.
Its Nice That: Studio Kiln are behind motion design for MTV, Vinted, Netflix and even the Baftas, so that’s why Charlie Hockling and Nathan Smith joined our Nicer Tuesdays stage to take the audience behind the golden mask to learn how a brand can “have a body language” and craft, elegance and magic can be felt through expressive motion design.
The article presents a unique perspective on motion design as a form of brand expression, which is significant for the industry, while also providing actionable insights for brand strategists.
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