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Branding: PUNO Coffee by CreativeWise
The article discusses the branding strategy behind PUNO Coffee, developed by CreativeWise, which features a unique identity inspired by a stepped pyramid from the Andes. The branding incorporates bold typography and earthy colors, creating a cohesive visual system across various packaging formats. Brand strategists can learn from this approach that integrating elements of origin and modern design can effectively differentiate a product in a crowded market.
Abduzeedo: CreativeWise built the PUNO Coffee identity on a stepped pyramid from the Andes. Bold type, earthy color, one system from bag to bottle. Most coffee identities pick one: the romance of origin or the r...
The article presents a noteworthy branding strategy for a specific product, which can inspire brand strategists, while the unique design elements and cultural inspiration add a level of novelty to the discussion.
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