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What can Prime Minister Burnham do for design?
The article discusses Prime Minister Andy Burnham's emphasis on the importance of quality design in enhancing the value of places, suggesting that a strong focus on design can significantly impact brand strategy at both regional and national levels. This highlights the need for brands to integrate high-quality design principles into their strategies to elevate their identity and value proposition.
Design Week: ‘When you build something with real quality at the heart of a place that lifts the standard, you raise the value of it.’ Andy Burnham said that during his keynote address for Design Council’s Design for Planet Festival 2024, back when his focus was strictly regional, as mayor of Greater Manchester.
The article addresses the significant role of design in brand strategy at a governmental level, making it impactful and relevant, though the concept of integrating design into branding is not entirely new.