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Thissaway refreshes historic golf resort The Belfry following major expansion
The rebranding of The Belfry Hotel & Resort by Thissaway signifies a strategic alignment of the venue's identity with its physical expansion, enhancing its appeal in the competitive hospitality market. This approach underscores the importance of cohesive brand strategy that reflects both the history and modern developments of the property.
Design Week: The Belfry Hotel & Resort in Sutton Coldfield, Warwickshire, has revealed a comprehensive rebrand created by specialist hospitality design studio Thissaway. Timed alongside a multi-million-pound development of the resort, which includes the new 8,852-square-metre Masters Suite for conferences and an upgraded wellness hub, the updated identity aligns the venue’s visual presentation with its enlarged physical […]
The rebranding of a historic golf resort with a major expansion is significant for the hospitality industry and highlights the importance of cohesive brand strategy, making it highly relevant for brand strategy professionals.